From the website, this site is:

a free, independent website that
helps consumers easily compare credit cards in a variety of
categories such as lowest rates, rewards/rebates, and lowest
intro rates. It also gives an unbiased ranking and review for
each card, making it easy for consumers to compare more than
150 credit card offers and apply securely online. It also
provides advice about credit card and debt issues, news, and
credit card updates. Created by Hampton & Associates, the
company has been analyzing the credit card industry and
supplying objective websites on various consumer expenses for
over seven years.