Global Balance products (both cleaners and personal care) are simple, environmentally friendly and very fairly priced.  I use the Baby Shampoo and Body Wash for my son- it's fragrance free and free of many dangerous chemicals.  The hand soaps smell fresh with pleasant aromas.  They make pet shampoos in four different scents- I guess in case your dog has a preference.  All ingredients in every product are fully disclosed.  Their website is very simple- but does give contact information and a full list of products they make.  I buy it at Whole Foods.