Here is a terrific short article on how to save and stretch your money that is normally eaten up in the cereal bowl.  Some examples: boxes are deceiving so always check the net weight when comparing prices; be unfaithful and buy what's on sale; the savings are in the bag, so always at least taste the bagged cereals. Read the article for more tips, such as how to use up the ends of the cereal, or cereal your family doesn't seem to be eating.