Ok, if you are still using expensive, potentially toxic laundry soap, you've got to check out Charlie's.  Charlie's soap is a laundry/all purpose cleaner that I swear by, and here is why.  I have a family of four and a dog (who doesn't actually wear clothes but manages to get many dirty).  I use Charlie's for all our laundry-including baby stuff and cloth diapers!  It is totally non-toxic, earth friendly, and safe for everyone's clothes!  Not only that but I use it to wash the dog, my car, and my carpets...and just about anything else I come across that needs cleaning.  A little bit goes a long way so when I buy the 5 gallon bucket of laundry powder (which I already mentioned I use for everything plus there is free shipping) it lasts my family over 2 and a half years.  I figure that is less then $3.50 a month and you never have to remember to pick up laundry soap at the store.  Can't beat that!