We see ads everywhere that look like they are endorsed by celebrities. We trust that the companies promoting the products are legitimate because of those endorsements. 

What we don't expect is that when we order free trials of those products we are laying bare our finances to be depleted by unscrupulous thieves who, over time, completely drain us of all of our money.

This article gives specific examples of why we are drawn to ads that appeal to us and alerts us to people and companies who bilk us out of all of our money. With links to fraud reporting web sites and tips on how to avoid getting drained of all of our money, the article helps us understand the mindset of greedy web thieves who have figured out a way to charge us, not only for shipping costs, but also for items we never ordered month after month after month.

"CONSUMER FRAUD ALERT: "As Seen on Oprah" is NOT Oprah Endorsed" (subtitled Cyber Highway Robbery), gives excellent advice in helping consumers protect themselves against Internet fraud and scams.