I stumbled upon this line of toys at my most recent trip to Learning Express.  Wow Toys are pretend play toys aimed at babies, toddlers and preschoolers  My favorite is the Flip n Tip Fred.  The toys remind me a lot of Adventure People which I grew up on (anyone remember Adventure People?).  My daughter really enjoyed playing with all the Wow World toys that were on display at Learning Express.  Check them out!