This organization sells Charity Choice gift cards, which the recipient can use to send charitable funds to the charity of her choice, out of over 100 choices. The gift cards are 100% tax deductible for the purchaser (the gift giver) and the organization only holds back fifty cents plus 10% of the value of the card for handling. However, the organization itself is a charity for children and any money they hold back, which is not needed for administration of the program, goes to their own charity. This is a win-win all around, and the gift recipient gets a unique, thoughtful and meaningful gift.